Bethany's Cafe Redesign
Academic Project - Collaborated with classmate
Project Overview
Bethany's Cafe, a beloved local eatery, sought to revitalize their online presence with a modern, user-friendly website. The goal was to create a visually appealing platform that accurately reflected the cafe's warm atmosphere and delicious menu.
My Contributions
As a visual and branding specialist for the Bethany's Cafe redesign project, I played a crucial role in transforming the cafe's online presence. My focus was on creating a visually appealing and cohesive brand identity that resonated with the cafe's target audience.
Bethany's Old Home Page
Redesigned Home Page
Key Challenges
- Outdated design: The existing website was outdated and difficult to navigate.
- Limited functionality: The website lacked essential features, such as an online ordering system.
- Poor mobile optimization: The website was not optimized for mobile devices, hindering accessibility.
Solutions and Approach
To address these challenges, we implemented a comprehensive website redesign using the following technologies:
- HTML5 and CSS: We utilized these fundamental web technologies to create a clean, responsive layout that adapted seamlessly to different screen sizes.
- JavaScript: Interactive elements, such as animations and menu pop-ups, were implemented using JavaScript to enhance the user experience.
- PHP: To enable dynamic content and features, we integrated PHP for server-side scripting. This included implementing an online ordering system and integrating with payment gateways.
Results
By leveraging HTML, CSS, JavaScript, and PHP, we successfully transformed Bethany's Cafe website into a vibrant digital asset that effectively promoted the business and drove customer engagement.
Lessons Learn
- The importance of a cohesive brand identity: A strong brand identity is essential for creating a memorable and recognizable online presence. By developing a consistent visual language, Bethany's Cafe could have effectively communicated their brand values and attracted the right audience.
- The value of a user-friendly design: A website that is easy to navigate and visually appealing is more likely to engage visitors and encourage them to stay on the site. By focusing on user experience, Bethany's Cafe could have improved customer satisfaction and increased conversions.
- The power of high-quality visuals: Images and videos play a crucial role in capturing attention and conveying a brand's message. By investing in professional photography and graphic design, Bethany's Cafe could have enhanced their online presence and showcased their offerings in the best possible light.
Other Works
